About East Auditing

We exist because gym members deserve better.

And because gym operators deserve an honest, independent picture of what they're actually delivering — not the one they see when they do their own walkthrough.

Why We Started

The problem was hiding in plain sight.

The data on gym cancellations is consistent: hygiene is the leading driver of member churn and the leading complaint in negative reviews. Yet the industry had no independent, objective system to measure it.

Exit surveys miss it. Internal walkthroughs miss it — because the staff doing them have stopped noticing the things members notice on every visit. Online reviews catch it after the damage is done.

East Auditing was built to close that gap. An independent assessor, a standardised scoring framework, and a report that tells you exactly what's happening in your facility — before your members tell Google.

73%
of negative gym reviews cite hygiene as the primary reason. More than equipment, price, or staff combined.
8–12×
For every member who writes a negative review, 8–12 others had the same experience and simply didn't renew.
$38k+
Estimated annual revenue at risk per location from unaddressed hygiene failure. The audit costs $490.
40+
Observable, physical indicators assessed on every East Audit — scored on objective criteria, not opinion.
"We believe gym operators deserve the same honest, independent view of their facility that their members have on every single visit."
Our Values

The principles behind every assessment.

01
Independence above everything
We have no relationship with your cleaning contractors, your staff, or your brand. Our assessors attend as members. Our scores are based on observable physical evidence only. We have no incentive to tell you anything other than the truth.
02
Objective, not opinionated
Our scoring framework is standardised across every assessment. Pass and fail criteria are defined, observable, and applied consistently. Two assessors at the same facility on the same day would reach the same score. That's the standard we hold ourselves to.
03
Useful, not just accurate
An accurate audit that doesn't change anything is a wasted assessment. We design every report to be immediately actionable — specific findings, prioritised by impact, with concrete recommendations your team can start on the day of the debrief call.
04
Data-driven, not anecdotal
Every finding in an East report is connected to the departure data — the specific complaints that drive member cancellation and negative reviews. We don't just tell you what's wrong. We tell you what it's costing you.
05
Constructive, not adversarial
We're not here to catch anyone out. We're here to give operators the information they need to deliver a better experience. Our reports are honest — sometimes uncomfortable — but always framed around what to do next, not just what went wrong.
06
Consistent, not ad hoc
The same framework. The same rubric. The same standards. Whether you're a single-site independent gym or a 20-location chain, every East Audit is conducted the same way — making your scores comparable, trackable, and meaningful over time.
What Makes Us Different

Why East Auditing isn't like anything else available.

🔬
Built on departure data, not assumptions
Our audit framework was built by mapping the specific complaints in 12,000+ gym reviews to observable facility conditions. We measure what actually drives members to leave — not what we think matters.
👁
Independent assessors, every time
We never use facility managers, cleaning staff, or anyone with a relationship to the site. Every assessor attends as a regular member and scores against a standardised rubric they didn't write for that specific facility.
📊
Revenue-framed, not compliance-framed
We don't talk about hygiene as a regulatory requirement. We talk about it as a revenue issue — because that's what it is. Every finding is connected to its financial impact on member retention and acquisition.
⚡
Fast, specific, and immediately usable
From first call to full report in under a week. No lengthy onboarding. No 40-page compliance document. A clean, specific, prioritised report your team can act on the day they receive it.
Work With Us

Ready for an honest picture of your facility?

Book a free 20-minute discovery call. We'll tell you whether your facility is a good candidate for an audit and walk you through what the process looks like.

Book a Free Call See Pricing